It’s difficult to do platforms at the moment, traffic can be expensive and even with advertising it’s a struggle. So do private domains with the highest quality, but the beginning is more difficult.
If you do cross-border, through the social media (blogs, videos, forums) to attract traffic to their own sites, as far as I can see, my site traffic are from the social media, a larger number. But also need to improve their SEO (at present I do not do very well in this area, the rules have been changing, and so find some rules and then come back to share this aspect of the content)
Become friends through social media, you can build a group to manage together.
As of now, the forum diversion is also more difficult, has passed the time can link the site, and can only go through the message communication way to spread. If you can find the right external links, but also on their own site has a great help.
The domestic, you can use the public number and related social media (video number, microblogging) to accumulate, the same add friends or diversion to the Earth number, through the construction of the group, thus generating fission.
It can be understood as ‘casting a wide net’, choosing the right social media to focus their firepower to promote, but the difference lies in their own positioning is what? Back to the beginning, what is the purpose of your account?